Nuri Otus

CEO & Founder

Nuri is responsible for the overall operations of the company. He brings to the firm over twenty-five years experience in strategic planning, sales, services, marketing, business and organizational development, product leadership, operations and market-making in early stage and established technology organizations.

Steve Gross


Steve is responsible for the financial functions of txtSmarter. He brings to the firm over thirty years of experience as an accounting and finance executive, specializing in internal and external reporting, budget management and forecasting, financial analysis, financial audit management, system implementation and contract negotiation. He has worked for several venture funded startups including one that went public.

Steve earned a Bachelors of Science, Business Administration, Accounting Option at Cal State Northridge and is a CPA licensed in California.

Albert Khasky

Director, Engineering

Albert is responsible for system architecture and engineering. He has extensive experience at startups and Fortune-500s in web applications, software architecture, data science, machine learning, and cloud infrastructure. He is an accomplished full stack technologist having been an integral part of the architecture teams with numerous startups.

hugh cumberland

Hugh Cumberland


Hugh’s career in technology started over 45 years ago with Marconi Telecommunications, and for the last 37 years has focussed on global capital markets and financial services. Working with banks, broker/dealers and service providers. Hugh has held several senior positions including CTO (investment banking), CEO (software & systems integration) and COO (treasury & payments outsourcing for wholesale mobile comms industry) – the latter of which was with a UK listed company.

Hugh’s roles have always been global, delivering services and solutions in more than 50 cities in more than 30 countries. He is a Freeman of the Worshipful Company of Information Technologists, and a Freeman of the City of London.

Sabine Zimmerhansl

Director, MarCom

Known for her insights into technology and strategic global branding & marketing, Sabine has 20+ years of executive management experience with early start-ups to corporate Fortune 200’s in Europe, Asia, and the United States. Pushing the boundaries of new technology and finding innovative ways to integrate them into business and every-day life, Sabine focuses on developing unique, targeted marketing solutions. These campaigns align business and product development with innovative sales and marketing strategies to allow for growth and adaptability, while still staying compliant with current e-regulations worldwide.

She holds multiple degrees from the Karl Franzens University, Graz/Austria, as well as software patents for SaaS platforms in the communications and eDiscovery space.


Keith Newman


A seasoned start-up veteran, Keith worked as an executive with venture-backed tech firms including PowerCloud, Aptimus, OneChannel, N-Computing, and others.  Most recently he served as VP, Partnerships at the NASDAQ Entrepreneurial Center. Prior to NASDAQ, Newman held management roles at ReCode (VOX Media) IDG, CMP/United Business Media, Ziff-Davis, Gartner and other firms. Keith has also He also managed a consulting practice that counted HP, Microsoft, Cisco, Intel, Seagate, and others as clients.


Joshua Schmitz


Joshua is responsible for ensuring the consistency of the visual messaging of the txtsmarter brand, as well as designing a streamlined application flow for the user. With a dedicated design background focusing on user interface and experience design, Joshua serves to integrate the marketing and software teams’ direction and goals.

Joshua has been a UI Designer, UX Developer, and Creative Director for over a decade, and has designed several award winning sites and apps.

Jonathan Chapman

Chief Architect

Jonathon has created the APIs that power the realtime product archiving processes required by our clients for compliance purposes.  He is part of the App development team and is also leading a stealth integration with our service for a unique level of compliance. 

Oleksandr Kryshchenko

Software Architect

Sasha is a Full stack web developer with extensive experience in DevOps and Data Engineering.  He keeps our service resilient and scalable for a the huge volume of data generated by our clients employees.

Dan Todd

Principal Researcher

Start-up veteran who loves turning challenges into revenue.
Dan has the unique ability to communicate at many different levels. This allows him to ensure that technical people, management, customers and press/public are all well informed and given information at a depth and breath they can best use.

Alex Otus

Marketing Manager & Founder

Alex is responsible for the planning and administration of multi-channel marketing avenues (including SEO and Social Media Marketing) to increase user acquisition and retention. He co-authored the procedure manual for ADRs and SDRs after conducting over 600 product validation interviews.

Our Advisors

Terry Schmid

Terry is CFO at Topio (NetApp), which develops enterprise-class software facilitating data replication, rapid recovery and data migration platforms for companies. Previously he was CFO at Apttus (acquired by Thoma Bravo) and CFO at IMPERVA (Nasdaq) for over 7 years.
Terry brings more than 20 years of financial leadership, including CFO roles in both public and private companies, as well as experience preparing companies for successful venture investments and successful IPOs.

Jim Kaskade

Jim is CEO of Conversica a leading provider of Intelligent Virtual Assistants for business, helping organizations attract, grow and retain customers. Prior to joining Conversica, he served as the CEO of Janrain, a customer identity and access management SaaS company, serving the enterprise global 2000, which was acquired by Akamai Technologies in January 2019. Prior to Janrain, Jim was the Vice President and General Manager for Computer Sciences Corporation (CSC), one of the largest global IT service providers, where he was responsible for a P&L of $1B revenue, leading a 7,000-employee business unit responsible for advanced big data and analytic operations. Prior to that, Jim was responsible for a P&L of $250M revenue and leading a 1,000-employee business unit responsible for advanced big data and analytic applications.

Andrew Karsh

Andrew Karsh

Andrew has more than twenty years of Financial Services leadership experience across Investment Banking and Asset Management. His career has included advising C-Suite executives at some of the worlds largest companies as well as managing complex institutional investments for global Pensions, Foundations and Sovereign Wealth Funds. Andrew currently serves as Portfolio Manager for CalPERS and advisor to UC Berkeley’s SkyDeck accelerator, having previously held senior positions at Credit Suisse in both their Investment Banking and Asset Management divisions.

Chris Karow

Chris is an inspirational business leader with extensive leadership accomplishments in the financial services arena. Chris has defined strategy and driven business growth through entrepreneurship, innovation, relationships, collaboration, team building and building consensus among diverse parties throughout the financial services industry. He is a senior executive who brings deep expertise in corporate and board governance, regulatory affairs, financial, non-financial and compliance risk management, and business transformation. Chris has over 30 years of experience serving in progressive leadership roles including: EY’s Financial Services Risk Management Leader for the West Region and EY’s Account Leader for EY’s largest US financial services client. He has been a highly trusted and sought-after business advisor to some of the most complex and challenging events in the financial services industry. Underpinning everything Chris does is a deep appreciation for the power of diversity.

Our Values

We are Leaders

Practice leadership that develops accountable teams, confident decision makers and mutual transparency.

We are Everyone

Value diverse people, backgrounds, perspectives, skills and industries as sources of resilience and global awareness.

We are Driven

Don’t waste time. Ever. First work smarter then work harder, maximize work time and respect personal time.  Work together always; in all ways. 

We are Explorers

Embrace continuous improvement, risk preparedness and meaningful failure; never stop exploring.

We are Dreamers

Dare to step off the map, but keep the link beyond the horizon; push the frontier and share the adventure.