Originally Posted by Chris Dritsas / July 16th, 2014 / txtblog
It is almost as though two mortal enemies – Megatron and Optimus Prime if you will, have put aside their differences and formed an entirely new entity. Today Apple and IBM announced to the public that they will in fact be partnering together in a move targeting Large Business Customers. Apple CEO Tim Cook depicts this fact perfectly in his statement, “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”
These massive companies will be putting forth a new business venture aimed at transforming enterprise mobility through a new class of business apps., like txtsmarter. txtsmarter is renowned as the first B2ME, “Business to Mobile Enterprise” application. Apple has created over a hundred new apps. from the ground up for both the iPhone and iPad, each of which is designed specifically for IBM’s cloud services. Furthermore, Apple has integrated a new service and support system optimized for each distinct enterprise. The goal being to unify IBM’s data and analytic capabilities with Apple’s distinguished customer service, hardware and software products.
Together these companies intend on creating a level of enterprise mobility that is more efficient and effective than any others before them. This is part of the reason txtsmarter was founded.
It doesn’t take a genius to recognize the significance of this partnership. Combining two of the business world’s most influential (powerful) companies certainly demands attention. It is truly difficult to argue that any other combination of Fortune 500 companies could achieve such unprecedented expectations.